Brain Scams

In Douglas County Colorado, science gets the edupreneurial treatment…

brain kidsDear EduShyster: my child’s school has been spending a lot of time on something called Emergenetics personality profiling. Students take online tests to determine what color matches their style of thinking and behaving. I question whether this has anything to do with science and/or the brain and wondered what you thought. Signed: Worried in the West. ps: I won’t reveal the name of the school district, although you can probably guess…

Dear Worried: Color me cynical but I’d say that it’s never a good sign when the brain *science* on offer comes complete with a toll free number: the zombie-esque 1-888-8brains! Now let me attempt to harness my own brain power and see if I can deduce from whence you are writing. Fortunately, I don’t have to delve too deeply as Emergenetics® has helpfully provided a list of its education clients. Any guesses as to where we’re headed, reader? Continue reading →

Choosy Kids Choose Choice

A wealthy Colorado county strives to become the choiciest place in America

It’s one of the great unfairnesses of our time: why are kids on the wrong side of the excellence gap getting all of the “choice”? Now, thanks to the bold innovativeness of one Colorado county, kids on the right side of the excellence divide may soon have all of the choices they can choose from. Welcome to Douglas County, the wealthiest county in all of Colorado—and soon to be the choiceiest. Continue reading →