Brain Scams

In Douglas County Colorado, science gets the edupreneurial treatment…

brain kidsDear EduShyster: my child’s school has been spending a lot of time on something called Emergenetics personality profiling. Students take online tests to determine what color matches their style of thinking and behaving. I question whether this has anything to do with science and/or the brain and wondered what you thought. Signed: Worried in the West. ps: I won’t reveal the name of the school district, although you can probably guess…

Dear Worried: Color me cynical but I’d say that it’s never a good sign when the brain *science* on offer comes complete with a toll free number: the zombie-esque 1-888-8brains! Now let me attempt to harness my own brain power and see if I can deduce from whence you are writing. Fortunately, I don’t have to delve too deeply as Emergenetics® has helpfully provided a list of its education clients. Any guesses as to where we’re headed, reader? Continue reading →