Remember back in the early days of the charter school movement when charter proponents used to talk about 1,000 flowers blooming? Well, a funny thing happened to all of those flowers when they encountered an education marketplace where test scores and competition reign supreme. In this episode we meet the winner of the first-ever Have You Heard graduate student research contest, Elise Castillo, who researched the fate of three progressive New York City charter schools. We talk to Elise about what she learned and why market-based education reform may finally be losing its, well, market share. Warning: this episode contains multiple references to Jennifer’s favorite buzzword! Full transcript available here. And if you like the pod, supporting us on Patreon.
Is $1,000 per student kind of a lot to be spending on marketing? That’s how much Success Academy spends, putting the charter network on par with a typical large corporation. In the latest episode of Have You Heard, Jack Schneider and I wade into the murky business of education marketing or *edvertising.* Fast growing and completely unregulated, edvertising is one byproduct of an education marketplace. We talk to researcher Sarah Butler Jessen about what happens when public schools must now compete against charter schools with lavish marketing budgets. And what happens to public education when schools define themselves as *brands.* We’ll be right back, after this commercial break! And if you want a complete transcript of the episode, we can help with that too.