Education reform is often referred to as the *civil rights issue of our time.* But as Noliwe Rooks, author of the new book Cutting School: Privatization, Segregation, and the End of Public Education, tells Have You Heard, today’s reformers are the latest in a lengthy tradition of profiting from an unequal education system. Rooks coined the term *segrenomics* to describe the blend of segregation and economics that dates back to the earliest days of public education. Today *segrenomics* comes with a decidedly high-tech gloss (think, for example, the huge push to get personalized learning into urban classrooms.) But as Rooks explains, the goal of finding experimental ways of educating poor students of color, while leaving the structures of segregation and inequality intact, dates way back. One of our most ear-opening episodes yet! You can also read an edited version of the interview here.