On Charter Schools, Say This, Not That

A new guide to charter messaging urges advocates to steer clear of corporate speak

say this not that-1Once every four minutes, a passionate charter advocate accidentally lapses into the kind of clinical corporate speak that can leave listeners cold—not to mention kids out of the equation. Would that there were a way to remedy this problem once and for all… Great news, reader. Problem solved! A handy new guide to charter school messaging ensures that never again will you mistakenly blurt out *market share* when you mean *student share,* or *businesses* when what you really meant to mean all along was *schools.* Continue reading →