Truth in Edvertising

Is $1,000 per student kind of a lot to be spending on marketing? That’s how much Success Academy spends, putting the charter network on par with a typical large corporation. In the latest episode of Have You Heard, Jack Schneider and I wade into the murky business of education marketing or *edvertising.* Fast growing and completely unregulated, edvertising is one byproduct of an education marketplace. We talk to researcher Sarah Butler Jessen about what happens when public schools must now compete against charter schools with lavish marketing budgets. And what happens to public education when schools define themselves as *brands.* We’ll be right back, after this commercial break! And if you want a complete transcript of the episode, we can help with that too.